Brand Intelligence
Use connected sources to personalize campaign strategy and recommendations.
What is Brand Intelligence?
Brand Intelligence turns connected sources into summaries, positioning, pillars, weak areas, and campaign opportunities.
How website analysis works
Website ingestion fetches public HTML, extracts readable text, headings, metadata, and likely offers.
How profile strength is calculated
Profile strength reflects how much usable context exists for audience, offer, voice, sources, and opportunities.
How content opportunities are generated
Opportunities come from the gap between your sources, positioning, audience needs, and campaign potential.
Why connected sources improve results
Brand sources help Brand OS choose more relevant hooks, CTAs, pillars, and examples.